Email Campaign Strategy & Execution
The objective was to develop a commercially aligned email campaign for the Italian market, structured around stock availability and category-level priorities to support engagement and conversion goals.
My Role
Led the development and execution of recurring newsletter campaigns, managing content planning, copywriting, Italian localization and layout implementation.
Impact
Campaigns were delivered to a 25,000+ subscriber audience on a weekly basis, supporting consistent engagement and brand visibility for the Italian market.
Each campaign was fully localised from English into Italian, adapting not only language but tone, messaging hierarchy and product relevance to align with Italian audience expectations.
Visual Result
Final Italian-localized newsletter structured around stock analysis and category-level priorities, integrating conversion-oriented messaging and clear content hierarchy. Designed in Canva with integrated product links and strategic CTAs, and delivered via Mailchimp.
Key Takeaways
This project strengthened my ability to align commercial priorities, structured planning and localised messaging within a performance-aware campaign workflow.
Working on a high-volume audience reinforced the importance of localisation as a strategic tool. Small linguistic and cultural adjustments had a direct impact on message clarity and audience alignment.